QUESTIONS

1. Who are you?
2. What do you do?
3. What services do you offer?
4. What is your track record?
5. Will you provide client references?
6. What are your financial beliefs?
7. What is the process you use to solve concerns and reach goals?
8. What makes you different from other advisors?
9. Why should I do business with you?

The following questions have been answered personally by Dr. Ulivi.

1. Who are you?

• Educational background: I have a Ph.D in Business Administration with a concentration in Finance, from The University of Arkansas, 1980. In addition, I earned has a Masters degree in Business Administration (MBA) from California University State Long Beach.

• How did you enter the field of financial advice? When I started working on my Ph.D. thesis in 1979, I wanted to work on a topic that I could later use. My doctoral dissertation in 1980 was a comprehensive study on the need for financial planning. The Financial Planner magazine, in the early 80’s, published several of his articles based on my research. One of these articles was considered a "landmark contribution to financial planning" by that magazine.

• What else can you tells us about your background? I recommend you Google my name both as Ricardo Ulivi and Rick Ulivi. You will find about a dozen references to my work going back to 1980, including my published research or media articles that quoted my work. You will find articles on me in Fortune magazine, Kiplinger, and so on. On a personal level, I have been married for 35 years and raised four wonderful children. All of them graduated from the University of California system.

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2. What do you do?

My goal is to help clients maintain their standard of living and financial security thru retirement.. I focus on creating wealth and generating cash flow for you so you can have the freedom to pursue the activities you desire. I believe that the best way to achieve this is by helping you manage your finances more efficiently and effectively than you can on your own.

I am also a tenured professor of finance at a local university. I have been teaching finance since 1979.

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3. What services do you offer?

I offer the following services:

• Comprehensive financial planning
• Retirement planning
• Investment management
• Real estate analysis

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4. What is your track record?

I will be happy to answer this question when we meet privately. We will review what I have done for others and what I have done for myself. You will learn that I practice what I preach.

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5. Will you provide client references?

Yes, but with one caveat. If you become a client, it is expected that that you will then volunteer to act as a future reference.

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6. What are your financial beliefs?

To create and maintain wealth, I believe you must:

• Save
• Take risks
• Focus on value; that is, the relationship between market price and intrinsic value

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7. What is the process you use to solve concerns and reach goals?

My process can be summarized as follows:

• Set goals
• Review the pros and cons of alternative solutions
• Select the best alternative
• Design plan of action
• Implement plan of action
• Ongoing monitoring

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8. What makes you different from other advisors?

Here is a list of characteristics that I feel make me different from other advisors:

• No conflict of interest
• Full disclosure of fees
• Experience
• Education
• Personal track record
• Independent
• Personalized advice
• Stability

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9. Why should I do business with you?

• Because I can help you solve your financial concerns and reach your goals.

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Call Professor Ulivi at (714) 771-6000 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it